ROLE: FULL PRODUCTION
Anthony Middleton and Lucas Saporito, known as AUDIOFLY, teamed up with Pelagic Life, a Mexican nonprofit dedicated to preserving the pelagic zone. Their collaborative project aims to raise awareness about pressing marine issues, especially the daily endangerment of sharks due to rising sea temperatures and overfishing.
Their initiative includes the creation of a limited-edition watch, with TBLACK, designed to reflect their industry and lifestyle. With only 20 collectible pieces featuring a super matte finish and a bespoke Pelagic Life dial design, the watch symbolizes their commitment to marine conservation.
Middleton and Saporito’s choice of Pelagic Life as their partner stems from their deep connection to the cause. They admire the organization’s hands-on approach, from rescuing trapped animals to advocating for sustainable fishing practices.
Through their partnership, Middleton and Saporito aim to raise awareness and funds for environmental conservation, hoping to inspire a significant shift in consciousness. They see this project as a meaningful way to give back to the environment and make a positive impact on marine ecosystems.
Credits: Underwater footage courtesy of Pelagic Life.
